市场营销
亚洲博彩平台排名 University's bachelor's degree in marketing blends creative and quantitative content, giving students the tools to develop strategies that create, deliver and communicate value to consumers. 教室外, internship opportunities and active student organizations allow students to enhance their marketing experience while providing beneficial 服务 to the community.
Explore Specific Areas of Interest
亚洲博彩平台排名's internationally-accredited program provides knowledge and skills in value creation and revenue development while also allowing students to explore specific areas of interest. Students who choose the marketing minor acquire foundational understanding in the discipline while selecting electives that complement their education in areas such as business, 通讯与艺术.
Our liberal arts tradition and mercy and justice mission emphasize ethical and moral decision-making, the responsibilities of leadership and the development of equitable marketing solutions. 结果是, 亚洲博彩平台排名 graduates emerge as engaged, principled world citizens prepared for success in all areas of marketing.
通过药膏，雷吉娜很受欢迎 结合项目, qualified undergraduates can earn their bachelor’s degree in marketing and a master’s degree in 工商管理 or 医疗管理 五年内.
项目关注的焦点: American 市场营销 Association
亚洲博彩平台排名's chapter of the American 市场营销 Association was recognized by the AMA Collegiate Chapters Council in three categories in the spring of 2020: Outstanding Chapter Planning, Outstanding Community and Social Impact, and Outstanding Membership Strategies. The chapter also ranked in the top 10 small school chapters in the country.
This is a big accomplishment for us as a club to get recognized, because for the past few years we've definitely been rebuilding our club from the ground up. This is just another step in the right direction.
马修·索尔迪，市场营销专业
我们的教师
In a fast-paced and evolving business climate, our faculty educate students to make strategic marketing decisions grounded in research and information; steeped in technology, creativity and innovation; and focused on financial, personal and social responsibility. 充满活力和热情, our faculty bring diverse experiences and talents to the program, helping students build a greater understanding for client-based work.
没有药膏的生活
Our students explore a wide variety of career paths in a number of industries. 研究生s are prepared to seek employment with organizations looking for talented marketers who specialize in driving brand and corporate awareness, 流量和收入.
Career paths include 通信, 市场研究, 创业, 广告, 公共关系, 社交媒体营销, 活动策划, 展会营销, 市场数据分析师, 专业销售, 营销管理, 品牌管理, distribution management and more.
Students pursue their selected career path in industries such as sports, 时尚, 零售, 消费品包装, 企业对企业, 通信, 服务, 非营利组织等.
可能的雇主包括:
- Advertising and 公共关系 firms
- For-profit and nonprofit organizations
- Product and service organizations
- 制造商
- 政府机构
- 行业协会
- Financial and insurance companies
- Print and electronic media outlets
- 咨询公司
- Software and technology companies
校友 Experience: Kasey Walther '16
American 市场营销 Association was an essential staple to my undergraduate education. AMA gave me the ability to work on projects with Fortune 100 companies that armed me with knowledge that is applicable in the everyday business workforce. I was fortunate enough to receive my first job offer after college through an AMA sponsor, after placing in the top three during the outbound sales competition. I continue to apply the sales skills I learned through AMA in my everyday work life.
Kasey Walther '16, account executive, Vimeo
市场营销专业(B).S.)
21门课程| 63学分
业务核心需求:
- ACC101:财务会计
- ACC104:管理会计
- ECN101: Introductory Macroeconomics
- MGT120: Management and Organizational Behavior
- MGT212:商务沟通
- MGT270:财务管理
- MGT280: Principles of 市场营销
- MGT300:商业道德
- MGT403:商业法
- MGT490: Strategic Business Planning Capstone
- MTH172: Quantitative Methods for Business (or higher math course)
- STA173:统计方法
额外必修课程:
- ECN102: Introductory Microeconomics
- MGT305: 国际 Issues in Consumer Behavior
- MGT350: Business Research Methods
- MGT390: 市场营销 Communications
- MGT422:营销策略
- MGT491: Professional Internship in Business
Students also choose six credits from a list of approved electives, allowing them the opportunity to explore specific areas of interest.
副修市场营销
Minors acquire foundational understanding and skills in marketing while selecting electives that enhance their education in areas such as business, 通讯与艺术.
6门课程| 18学分
必修课程:
- MGT120: Management and Organizational Behavior
- MGT280: Principles of 市场营销
- MGT305: 国际 Issues in Consumer Behavior
- MGT390: 市场营销 Communications
Students also choose six credits from a list of approved electives, allowing them the opportunity to explore specific areas of interest.